Thursday, April 22, 2010

CRAP

Contrast- the difference between two or more elements.
- this is used when you want something to: stand out, grab attention or be a focal point.

Repetition- alike/repeating variation.

Alignment- how the item is positioned on the axis.
- axis= (x,y,z) (middle,bottom,center)

Proximity- the distance between items.
- Group Association: just because things are the same size and shape does not mean people will associate them together if proximity is off.

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